Kinds of Trademarks:

artificial names

descriptive names  (not recommended for strong trademarks)

associative or symbolic names  (e.g. panther for  a sport-motor bicycle trademark or apple for a computer-trademark)

Appelative-Names (these are names which stands for a whole category)

Strong Trademarks were seen as a guidance and support by the customer in a more and more complex world.

"We create Trademarks" -THE ART OF NAMING- Do not leave trademark-creation and finally the product success to the coincidence or self-proclaimed "specialists". The name-finding and brand development process became a complex and delicate process in saturated "trademark-markets" and globalize times. It can end easily in principal flops. Always consider that the trademark is the only constant in the further process of the marketing-actions and cannot any longer be so easily changed. Do not underestimate the development of a new trademark... As one of a few trademark-specialists in Europe I  -Erich Auer, MAS, MSc- and my team are available  for following trademark & naming services:

• Brand Name Development of "easy-to-remember", effective, distinctive and emotional trademarks, which generate added-value.
  We call them: "emotional-multi-dimensional trademarks"
  
  (Keywords:
  Trademark-Development - Brandname-Development - Name-Finding - Slogan-Creation - Slogan-Development - Product Naming - Brand Names - Brand Naming - Company Naming
  Naming-Consulting - Namefinding - Namemaking - Naming a New Business or Product - Naming Agency for Trademark-Services)
   

  • You find our trademark development process  here.

  • You will find details about our unique SIMP model  for creation of trademarks here.

• Determination of the trademark-value of an "active" and/or already used trademark.

• Trademark-Consulting for already registered trademarks.

  
   

Please consider:
If you should be serviced by an advertising agency already, then we dont replace them, rather step in as an ideal addition...